Jamila Alemi
Jamila Alemi is a Dutch-Afghan graphic designer based in Arnhem, the Netherlands.
She recently graduated from ArtEZ Arnhem with a bachelor's degree in Graphic Design.
Her projects touch upon a wide range of topics, from found footage and social media culture
to an installation exploring refugee representation in the media.
In the Eye of the Beholder
2024
Media Arts Festival Arnhem (MAFA)
Focus Filmtheater Arnhem & Museum Arnhem
In collaboration with Sara Pothof & Anne-Sophie Berting
In the Eye of the Beholder questions the minimalist lifestyle by focusing on the often-overlooked value of “imperfect” or discarded objects. Inspired by an article listing things to “get rid of” in pursuit of minimalism, this video explores a different perspective: what if these objects had their own stories to tell?
Using found footage of a minimalist explaining his lifestyle, combined with our own footage shot in secondhand shops, we highlight the quiet presence of these forgotten items.
Through close-up shots of worn, cracked, or scuffed objects, we present these items from a new point of view, highlighting their unique character and quiet beauty.
The aim of In the Eye of the Beholder is to let viewers rethink their relationship with possessions. In a culture that often prioritizes the new and unblemished, we ask: does everything we own need to be flawless? Or can we find beauty and meaning in objects that show signs of use and history?
With so many unique items already available in secondhand stores, this project invites us to embrace the imperfect and appreciate the stories held within the things we already have.
Focus Filmtheater Arnhem & Museum Arnhem
In collaboration with Sara Pothof & Anne-Sophie Berting
In the Eye of the Beholder questions the minimalist lifestyle by focusing on the often-overlooked value of “imperfect” or discarded objects. Inspired by an article listing things to “get rid of” in pursuit of minimalism, this video explores a different perspective: what if these objects had their own stories to tell?
Using found footage of a minimalist explaining his lifestyle, combined with our own footage shot in secondhand shops, we highlight the quiet presence of these forgotten items.
Through close-up shots of worn, cracked, or scuffed objects, we present these items from a new point of view, highlighting their unique character and quiet beauty.
The aim of In the Eye of the Beholder is to let viewers rethink their relationship with possessions. In a culture that often prioritizes the new and unblemished, we ask: does everything we own need to be flawless? Or can we find beauty and meaning in objects that show signs of use and history?
With so many unique items already available in secondhand stores, this project invites us to embrace the imperfect and appreciate the stories held within the things we already have.